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PRODUCT HEROESMASTERCLASS

AI for Product
Builders.

A hands-on masterclass where product people build a real product from scratch — with AI, without writing code. Running at Product Heroes since 2025.

60+
Professionals trained
3
Seasons
5
Modules (4h each)
100%
Online
TOOLBOX

The stack we use.

No theory-only slides. Participants get hands-on with real tools used by product and engineering teams.

WHERE STUDENTS WORK
61 students across 3 editions
Beko EuropeAXA ItaliaPagoPAFiscozenEverliEurospinMooneyLokaliseShopFullyItaliaonlineIntentoBizAwayTrainectThales Alenia SpaceMUGODynamoOpynStayforlongThe Data Appeal CompanyOpenEconomicsHyWorkSynthesiaBeko EuropeAXA ItaliaPagoPAFiscozenEverliEurospinMooneyLokaliseShopFullyItaliaonlineIntentoBizAwayTrainectThales Alenia SpaceMUGODynamoOpynStayforlongThe Data Appeal CompanyOpenEconomicsHyWorkSynthesia

Alumni across product, design, engineering, and leadership roles

CURRICULUM

5 modules, 20 hours.

By the end, participants have shipped a real product — not a deck.

01

From Idea to Landing PagePlanning

Idea validation, PRD, competitor analysis, branding, and design system. Participants leave with a live landing page collecting signups.

02

From Plan to PrototypeFront-end

Software architecture, Lovable.dev, prompting best practices, debugging, and component libraries. Full clickable prototype with all main screens.

03

Adding PersistenceBackend & Database

Supabase, authentication, database design, Row Level Security, file storage, and realtime features. Data that survives a refresh.

04

Integrating External ServicesAPIs

API vocabulary, Stripe payments, Edge Functions, webhooks, and external service integration. Products that talk to the real world.

05

The Grand FinaleAI & Demo Day

OpenAI integration (text + vision), PostHog analytics, A/B testing, and pitch coaching. Final 1-minute pitch at Demo Day with public vote.

WHO IT'S FOR

For anyone in product who wants to build, not just plan.

  • PMs who want to prototype and validate without depending on engineering
  • Founders who need to test ideas before raising or hiring
  • Designers who want to build what they design
  • Anyone in product who wants to use AI as real infrastructure, not just a buzzword
WHAT STUDENTS SAY

The masterclass emphasized an iterative, practical approach — each stage was immediately applicable with peer collaboration benefits.

Marco Baldonero
Product Owner @ Opyn

The tools for rapid prototype creation were revelatory. I built a functional prototype in a fraction of the time I expected.

Irene Romanello
PM @ Fiscozen

Practical exercises with immediate implementation provided concrete best practices and library integration strategies.

Laura Serafin
Designer @ MUGO

Best practice guidance and library recommendations offered immediately deployable solutions.

Luca de Franceschi
Senior PM @ Intento Inc.

Let's build
something.

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